Wednesday, November 28, 2007

Cameras and market segments they are aimed at

I was looking at buying an SLR (bought Canon EOS 400D) and going through reviews and guides at different sites. Found an interesting comment at

http://photonotes.org/articles/beginner-faq/cameras.html#marketbracket 

How can I tell what market segment a camera is aimed at?

Look at the advertising. If the camera brochure features lots of snapshot photos of happy families on holiday, it’s a low-end or consumer camera. If the brochure features lots of photos of attractive young women smiling coyly at the camera, it’s a midrange camera. And if the brochure features more glossy fashion photos, landscapes, etc, then it’s a professional camera.